Diageo opens driver sensitisation Tab Lab in Vizag
image for illustrative purpose
Visakhapatnam: Diageo India (United Spirits Limited), in partnership with BharatCares and the Transport Department has inaugurated a new Driver Sensitisation Tab Lab at the Regional Transport Office (RTO) here under its ‘Wrong Side of the Road’ (WSOTR) initiative.
This marks a significant milestone in Diageo India’s mission to promote road safety and responsible consumption. With this launch, WSOTR Tab-Lab centres are now present across four RTOs in Andhra Pradesh.Aligned with Diageo India’s ‘Spirit of Progress’ ESG action plan, Wrong Side of the Road (WSOTR) is an education-led, behavioural change initiative that leverages digital tools to address drunk driving.
Delivered through immersive, tech-enabled modules, WSOTR engages drivers with real-life scenario simulations to highlight the consequences of unsafe driving. At the Tab Labs, a mandatory 45-minute module for all new driving license applicants features interactive video content and behavioural assessments designed to promote safe driving habits. By simulating real-life scenarios, the program emphasises the importance of safety, making a tangible impact on driver behaviour and road safety.
The new Tab Lab in Visakhapatnam is part of a growing network of 83 Labs across the country, reinforcing a nationwide commitment to road safety.
